“At the end of the day, when you’re working on a film production, there are hundreds, if not thousands, of partners and vendors,” says Cronan.
(Marvel did not respond to our requests for comment.) Cronan couldn’t speak to the Age of Ultron situation directly, but he was able to explain more generally about how leaks occur. note: Cronan did not work on the Age of Ultron trailer, and had no involvement with its leak). How can things like this still happen to billion-dollar franchises at major corporations? Yahoo Movies spoke with Steve Cronan, the founder and CEO of Hollywood database management company 5th Kind, which works closely with Marvel (Ed. In the wake of high-profile mistakes like the Ultron trailer and this summer’s Expendables 3 fiasco, the industry is scrambling to plug the tiny holes that can lead to costly leaks. The swift reaction salvaged the situation and earned goodwill from fans, but the leak still represented a significant setback in Hollywood’s ongoing - and increasingly more complicated - fight against intellectual property theft. The Disney-owned studio responded with a cheeky tweet and released the higher quality version of the trailer. On Wednesday night, the hotly anticipated trailer for Marvel’s The Avengers: Age of Ultron leaked onto the Web, a full six days before it was set to debut during an episode of ABC’s Agents of S.H.I.E.L.D. Just how did the ‘Avengers: Age of Ultron’ trailer get loose?
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